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Why a book fails while some live through decades?

Good marketing can help authors sell thousands of copies and if the book is good enough then it will keep selling whether you continue with the marketing or not. What happens here is:

1. Marketing makes people aware of your book.
2. They buy your book from a book store or amazon.
3. They read it and find it good.
4. They leave a review on Amazon, pushing the ranking of your novel, up.
5. They also talk about your book with their other reader friends.
6. The friend will also buy a copy of your book.
7. In case he or she also liked the book then they will also leave a review, again spiking your Amazon ranking.
8. The repetitive marketing, in the long run, becomes cost-effective and generates more money than you invest.

P.S: This Marketing Technique Will Only Work When Your Book is Well-Written.

A lot of books keep selling even after years of release without any marketing is because of the result of good marketing done in the initial days. Some books fail to do good even after good marketing practices because they fail to create the Word of Mouth effect. After all, it was not well-written or had a genre that is not quite popular.

How to Revive the Sales of a Dead Book?

1) Start by revising the price of your book.

A lot of self-published books are priced high because the authors tend to generate a return on investment from the very first book he or she sells. Self-published books need to have a price that makes it easier for the authors to generate some revenue as well as not putting a hole in the reader’s pocket.

Self-published books are already frowned upon by a lot of enthusiastic readers and the high price will only put them off which will end up ruining your book indirectly. Self-published authors need to price their book smartly or look for alternative sources of income that will allow them to lower the price of the book.

How to price the book for reviving the sales?

Since it is a self-published book, I am assuming that you must have paid for editing, cover design, printing and packaging, now it is time for you to forget the reimbursement of these costs. Take a fresh start and look at your book from a different angle. Now that your book is already published with all the investment you have made, it is time for you to consider this book as a product as a book you have invested in. Price the book in according to which covers the cost of shipping.

2) It is time to get a new cover designed for your book.

Used a free template from the web while designing the cover of your book? Now is the time to fix that mistake, use the available chance that Internet is providing us with and design a cover that says a lot about your book. They say “Never judge a book by its cover” but a cover is a very first thing that a reader sees and it is very important to have a good one to make the reader grab it. Minimalistic is the new trend and almost everyone seems to depend upon it. The latest sensation “The Subtle Art of Not Giving a F*CK” had a minimalistic design and it sold copies like hot pancakes.

3) It is time for you to try eBooks.

You probably published your book a few years ago and had no option to publish ebooks. With Amazon now doing great business in India, we finally have access to ebooks and audiobooks. Selling your book on Amazon has its own added advantage; millions of people flock to Amazon on daily basis looking for books, all you need to do is pop up for the right searches and sales will occur on its own.

Amazon’s Kindle Unlimited allows readers to read as many books as they want in a month for a very low fee; while this may sound not worthy for authors but the payouts are great. With Kindle Unlimited authors can earn a lot and also expect a bonus from Amazon now and then. When Kindle Unlimited is combined with OrangeBooks Publication an author can easily sale a lot of copy and make handsome money.

4) Get it Reviewed by a Popular YouTuber.

A lot of YouTubers have started doing reviewing books on YouTube. These are videos, where a book reviewer stands in front of an overflowing bookshelf and talks about the book in hand.

Such reviews have started to work wonders, listening to a person talking about a book that is already on your mind is quite an addition. People have started depending more on YouTube for a book reviewing rather than searching through textual reviews on Amazon. These video reviews are generally paid but can work wonders for your work.

These YouTubers generally have a subscriber base of 10,000-50,000 people, which means 1,00,000 eyeballs for a price of approx. 3000INR. Promote the video for a week or two through Facebook ads and see the sales figure sky-rocketing. Books are perceived differently, people do not look at it for once and buy it instantly, they wait until and unless they spot it twice or thrice or hear about it from s

5) Try Influencer Marketing.

If you probably published your book 2 years ago, the only social media marketing tool you had was Facebook ads but in last two years, Indian social media scene has emerged and it has developed for better. Today, we have a pool of popular apps like Instagram, musically which are generally used for entertainment purpose but can also be used for book marketing.

Meme pages, websites and these apps can come together to leverage you with an exceptional book marketing campaign. All you need to do is to reach out to these people with your book, pay them and get your book introduced to billions of followers from the remotest corners of the country. These social media influencers can always come up with unique marketing tactics and help you reach out to more people. Memes around your book or well-written article can also do the requisite, all you have to do is to try new things and contemplate positive results.

6) Get Incessant with your Blog.

Well, starting a blog is something experts ask authors to do before publishing their books but then you know “the best time to start a blog was five years ago and the second-best time is NOW”. Do not forget to make the best use of the available opportunity, start a blog today. Take to the social media, find out what everyone is reading or is interested in reading and start writing about it on your blog. Promote a little on social media and see people flocking to your blog like never before. The more they read, the more they share, the more people get to your blog, the more people see that you have Written a book and the more people buy it. So, get to home and BLOG!!!

Things to do after starting a blog.

1. Put an image of your book and an Amazon Link.
2. Introduce yourself as an Author.
3. Write a few posts about your book and include reviews from Amazon.
4. Pour your achievements in a blog post and promote it a little via Facebook Ad.
5. Guest Post. Share your knowledge on other popular blogs.
6. Ask fellow authors to write for your blog.

Voila!!! Now you have everything in your bucket to revive your book and earn. What are you waiting for? Let's get started.